Our Mission

Our Mission

Enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products.

Our focus on the consumer has enabled us to evolve our brands and drive innovation to deliver delicious solutions aligned with powerful global wellness trends.

For those who love the sweet life.

Today, Whole Earth Brands is one of the world’s leading global manufacturers of natural, plant-based, clean label and zero or low-calorie sweeteners with brands including Whole Earth®, Wholesome™, Pure Via®, Equal®, and Canderel®. The company’s branded ingredient line, Magnasweet®, offers versatile masking agents, sweetness intensifiers and extenders as well as flavor enhancers.

In our quest to fulfill our mission, Whole Earth Brands will focus on global portfolio expansion of clean label, plant-based alternatives that bring enjoyment through delicious food and beverages that fit any lifestyle – whether at home, in your local coffee shop or on the go.

Enabling a Healthier World


We are continuously innovating to meet the demands of consumers around the globe.


A healthier population has benefits far beyond the individual - we all benefit today and tomorrow.


Our footprint gives us the opportunity to make wellness a global initiative.

Our Vision

Helping people enjoy life’s everyday moments and the celebrations that bring us together