Consumer Brands

Consumer Brands

Our portfolio spans sweeteners, sugar substitutes and other sweet categories, like jams and chocolates. Offering a wide range of solutions including simple, plant-based and clean label products for reducing sugar, our brands deliver the enjoyment of delicious food and beverages! Find us in over 90 countries around the globe.

Whole Earth Sweetener logo Learn More

Whole Earth Sweetener

Made with a few simple ingredients, our clean label products complement your journey to a healthy lifestyle. Whole Earth® offers a range of products including zero-calorie, sugar-free and keto-friendly plant-based formulas. Whether you are looking to enhance your daily coffee or bake best-in-class treats, Whole Earth® products will help bring some extra goodness into your day.

Available online and in your favorite store across North America, Australia and New Zealand.

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Pure Via

Pure Via® products use the best of nature to bring you a range of low- and zero-calorie sugar alternatives featuring plant-based ingredients such as Stevia, Erythritol and Xylitol. From sweetening hot drinks and sprinkling sweetness on your cereal, to baking delicious sweet treats, Pure Via® is the sweetest way to enjoy what you love.

Available online and in your favorite stores in over 20 countries across Europe, North America, the Caribbean and Asia.

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Wholesome™ is the U.S. leader in organic, fair-trade certified sweeteners, including sugar, honey, agave nectar, molasses, allulose, and other natural sweetener products. Since its founding in 2001, the company has been a leader in eco-friendly agriculture and pioneered the creation of fair-trade programs to support farmers in the sweeteners industry.

Available online and in stores in the United States and Canada.

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Swerve® is on a mission to revolutionize baked goods. Swerve offers the “ultimate sugar replacement” with its granular, confectioner and brown plant-based sugar alternatives, as well as Swerve Sweets,™ a line of cake, cookie, brownie, pancake & waffle mixes. All Swerve products contain no artificial ingredients, preservatives or flavors. Swerve products are also non-GMO verified, low-glycemic, keto-friendly and tummy-friendly.
Join the Swervolution!

Available online and in stores in the United States and Canada.

Equal logo Learn More


Equal® has a long history of creating low- and zero-calorie sweeteners in support of your efforts to reduce sugar in your diet. With a commitment to creating amazing products, we are a category leader in innovation, launching an array of new-to-category products including delicious flavors as well as products with added vitamins and minerals.

Available online and in stores in over 40 countries across North America, South America, the Caribbean, Australia, New Zealand and Asia.

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For over 40 years Canderel® has given your food and hot drinks the delicious sweet taste you love, without all the calories. Featuring a wide assortment of solutions for reducing sugar, Canderel® offers products from the beloved original formula to Stevia-based products, as well as delicious, low-calorie offerings in the jams and chocolate categories.

Available online and in your favorite stores in over 40 countries across Europe, the Middle East, Africa, Mexico and Asia.

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